Management - Consumer Behaviour (English)

   Wednesday, April 02, 2025   

Starting a new Lecture Notes Series on Management - Consumer Behaviour

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Management - Consumer Behaviour By Lecture Notes together!

Lecture 1: Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour

Lecture 2: Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.)

Lecture 3: Mod-02 Lec-03 Market Research and Consumer Behaviour

Lecture 4: Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.)

Lecture 5: Mod-03 Lec-05 Market Segmentation and Positioning

Lecture 6: Mod-03 Lec-06 Market Segmentation and Positioning (Contd.)

Lecture 7: Mod-04 Lec-07 The Consumer Decision Making Process

Lecture 8: Mod-04 Lec-08 The Consumer Decision Making Process (Contd.)

Lecture 9: Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour

Lecture 10: Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.)

Lecture 11: Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. )

Lecture 12: Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.)

Lecture 13: Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement

Lecture 14: Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)

Lecture 15: Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

Lecture 16: Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)

Lecture 17: Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

Lecture 18: Mod-07 Lec-18 Consumer Learning

Lecture 19: Mod-07 Lec-19 Consumer Learning (Contd.)

Lecture 20: Mod-07 Lec-20 Consumer Learning (Contd. )

Lecture 21: Mod-07 Lec-21 Consumer Learning ( Contd. )

Lecture 22: Mod-08 Lec-22 Personality, Self Concept and Self Image

Lecture 23: Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.)

Lecture 24: Mod-09 Lec-24 Consumer Perception, Risk and Imagery

Lecture 25: Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.)

Lecture 26: Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. )

Lecture 27: Mod-10 Lec-27 Consumer Attitudes

Lecture 28: Mod-10 Lec-28 Consumer Attitudes (Contd.)

Lecture 29: Mod-10 Lec-29 Consumer Attitudes ( Contd.)

Lecture 30: Mod-11 Lec-30 Consumer Communication

Lecture 31: Mod-11 Lec-31 Consumer Communication (Contd.)

Lecture 32: Mod-12 Lec-32 Consumer Groups and Reference Groups

Lecture 33: Mod-13 Lec-33 Family and Family Life Cycle

Lecture 34: Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis

Lecture 35: Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture

Lecture 36: Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.)

Lecture 37: Mod-16 Lec-37 Interpersonal Communication and Influence

Lecture 38: Mod-17 Lec-38 Opinion Leadership

Lecture 39: Mod-18 Lec-39 Diffusion of Innovation

Lecture 40: Mod-18 Lec-40 Diffusion of Innovation (Contd.)